Fieldcoach Foodservice Deli by Shell France






The global Shell Retail Network is now close to 45,000 sites, making it the biggest single branded retail network in the world. Within that Shell also operates the largest convenience store network of the oil majors, 6,000 Shell Select service stations. Shell is targeting growth from consumers on-the-move with new and attractive assortment. Foodservice is an important growth category. In France, Shell formulated a ambitious expansion and investment strategy. At the moment Shell has in the France cluster 10 locations with a fresh food offer, this number will increase the next years rapidly.


Bakerstreet is the category captains fresh food for Shell in Shell’s Benefrux (Belgium, Netherlands, Luxembourg, France) organization.

For the operational support on site in the France cluster Bakerstreet is searching a fieldcoach.

The job

The main focus of the interim fieldcoach will be:

  • Support the furnish process of the site during start up;
  • Train and support sites on operational standards, efficient workflow and guest-orientation;
  • Finalize and keep manuals up to date;
  • Audit sites on operational standards;
  • Focal point between site and catman Shell/category captain Bakerstreet;
  • Keep POS communication materials up to date;
  • Discuss management information (MI) and performance on key performance indicator’s (KPI’s) with site management and translate this into specific actions;
  • Build a energized and professional operational support team in the France cluster


  • Experienced all-round fast service food manager with a highly operational profile;
  • Understanding the dynamics in ‘on-the-move’, preferable within fuel;
  • Flexible and capable of energizing teams;
  • Has feeling with the French working culture and food business;
  • Is native French and also able to communicate in English

We offer

  • A challenging and varied position
  • A dynamic organization with a passion for their products and clients
  • Attractive salary package including a company car

More information?

For more information you can contact Willem Vanden Berghe (Operations manager BeFrux) by phone: 0032 477 27 06 26 Interested? Send your resume to