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Fieldcoach Foodservice Deli by Shell France





The global Shell Retail Network is now close to 45.000 sites, making it the biggest single branded retail network in the world. Within that, Shell also operates as the largest convenience store network of the oil majors with 6.000 Shell Select service stations. Shell is targeting growth from consumers on-the-move with a new and attractive assortment. Food service is an important growth category. In France, Shell formulated an ambitious expansion and investment strategy. At the moment, Shell has in the French cluster 12 locations with a fresh food offer. This number will increase rapidly during the next years.


Bakerstreet is the category captain’s fresh food for Shell in Shell’s Benefrux (Belgium, the Netherlands, Luxembourg and France) organization.

For the operational support on site in the France cluster Bakerstreet is searching a fieldcoach.

The job

The main focus of the fieldcoach will be:

  • Support the furnish process of the site during start up.
  • Train and support sites on operational standards, efficient workflow and guest-orientation.
  • Finalize and keep manuals up to date.
  • Audit sites on operational standards.
  • Focal point between site and category manager Shell/category captain Bakerstreet.
  • Keep POS communication material up to date.
  • Discuss management information (MI) and performance on key performance indicator’s (KPI’s) with site management and translate this into specific actions.
  • Build an energized and professional operational support team in the French cluster.


  • Experienced all-round fast service food manager with a highly operational profile.
  • Understanding the dynamics in the ‘on-the-move’, preferable within fuel.
  • Flexible and capable of energizing teams.
  • Has feeling with the French working culture and food business.
  • Is native French and also able to communicate in English.

We offer

  • A challenging and varied position.
  • A dynamic organization with a passion for their products and clients.
  • An attractive salary package including a company car.

More information?

For further information, contact Willem Vanden Berghe, Operations Manager BeFrux, by phone: +32 477 27 06 or send your resume to